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Showing posts with label Tips for Starting Up. Show all posts
Showing posts with label Tips for Starting Up. Show all posts

24.11.12

The Future of Jobs

The Future of Jobs

We need jobs in America, which means we need to unleash our entrepreneurs. Companies less than five years old have accounted for all of the net job growth in our country between 1980 and 2005. Our job creators aren't corporations, or government, or even small businesses. They are the founders of high growth startups. Creating millions of jobs means having thousands and thousands of new entrepreneurs taking risks and persevering past obstacles to create many more successful startups.

The formula seems simple. And yet there's a paradox. The jobs these startups are creating aren't like the jobs they're replacing. The single greatest challenge facing startups across America today is that they cannot find enough talent fast enough to grow to their potential. We have tens of millions of Americans unemployed and underemployed and yet the most vibrant businesses in our economy are starving for people to hire. What is going on?

The entrepreneurs building our high growth startups aren't looking to hire workers. Instead, these entrepreneurs want to build their companies with more entrepreneurs. They need team members who are motivated more by upside than salary, who are continuously learning new skills without being sent to training, who have sophisticated knowledge of the latest technologies, and who identify fuzzy, unstructured problems on their own and then solve them without being told what to do. In short, they need people who can get shit done.

The paradox is this. We need entrepreneurs to create the jobs our country needs. And yet the faster this occurs, the faster we shift from industrial economy jobs to these new entrepreneurial jobs, which many American are unprepared to fill. Whether we like it or not, in some elemental way, we're all going to have to become entrepreneurs.

Or perhaps I should say we're all going to have to become entrepreneurs again. Our revolutionary founding fathers built the greatest startup in the world. The pioneers who conquered the land set out, took risks, and wagered their prosperity and lives on their ability to produce. Entrepreneurship is central to the arc of American history.

For the last six or seven decades though, we've lived through this historical anomaly, where we were all told that we could simply be workers. If we developed a specific expertise, followed the rules, and did what we were told, then corporations and government would insulate us from risk and ensure our prosperity.

Being a country of workers isn't working anymore. I don't believe in that compact and I think more and more Americans are becoming disillusioned as well.

Change is scary, but regardless of what any politician or pundit tells you, we can't go back. The industrial economy is gone, we've already blasted through the knowledge economy, and we're building the networked economy as we speak. And yet we have an education system structured around an agrarian calendar that's teaching industrial era skills. Our children are taught to memorize facts and rewarded for their ability to fill in bubbles on a numbing array of multiple choice exams. What do standardized tests have to do with the skills that our startups are desperately looking for?

Startups need people who are constantly figuring things out on their own, learning from their peers, and reaching out to mentors for guidance rather than rote instruction. It's not about whatthey know, it's how they learn, think, and communicate. And despite what many pundits say, it's not simply about STEM skills. Someone who has learned to code but cannot think is less useful to a startup than an English major who can hustle and make things happen.

As I've shared in this blog, I had a unique education, getting expelled from two public schools before high school, graduating from the Thomas Jefferson High School for Science and Technology with remarkably bad grades, and then passing up college to build two startups before I was 25. The final element of my formal education as an entrepreneur, however, didn't occur in some super cool technology hub. It occurred at an 800-year-old institution.

After leaving my startup in 2001, then watching America go through 9/11, I had something of a quarter life crisis. I had a deep sense that our country was moving in dangerous directions, but I lacked the tools to explain and defend those positions. I began studying the big ideas of prior generations. While I was surfing the web at 3 a.m. one night, I wandered to the Oxford University website. In September 2002, I packed up and headed to England to study philosophy, politics, and economics at St. Catherine's College, Oxford.

Oxford was an intellectual revelation. There were no classes. Lectures were more a suggestion than a requirement. Each week for the next three years, I'd receive a paradoxical question and a list of books longer than I could ever read in a month. I'd absorb as much as I could and sit around in the pub debating the ideas with my friends. Then I'd show up for a one on one meeting with my tutor with a 2,000 word essay in answer to the question. My tutor would beat the snot out of my argument for an hour and send me off with another question and another list of books.

At Oxford, my tutors were upfront about the fact that they considered it irrelevant what facts I knew when I left. Rather, their job was to teach me how to learn rapidly, how to think critically, and how to communicate effectively -- and then leave me to spend the rest of my life filling my mind with knowledge. I had no meaningful exams until the end of my three years. At that point, I sat with a paper and pencil for eight three-hour essay exams that tested my ability to think in the areas I studied. The irony of Oxford is that by spending less time in the classroom with less exams, I rounded out the skills necessary to excel in the emerging economy. Several weeks after I put my pencil down on my last exam I found out that I finished with a First Class degree.

The Thomas Jefferson High School for Science and Technology gave me a tremendous foundation in technology, but delivered through a numbing array of standardized tests that were the antithesis of critical thinking. Rowing taught me discipline, the endurance of discomfort, and how to lead a team, but it was only a sport. Raising $1 million at 19 and building a startup taught me how to hustle and get shit done, but not how to really impact the world.

It was Oxford, though, which brought it all together and taught me to synthesize, analyze, think in a structured manner, and share the results with others in a compelling way. Of course, there's a reason that Oxford produces more academics than startup founders. The fact that exams still occur with paper and pencil is an indication of how much innovation has pervaded the culture.

To really build a strong foundation for America, it's not about jobs per se. As we unleash our entrepreneurs, we can create plenty of awesome jobs. The real challenge is to educate our children for these jobs. A strong America requires teaching children to challenge authority. It requires making technology central to everything they do. It requires emphasizing the ability to learn, to think, and to communicate rather than regurgitating facts and algorithms on standardized exams. It requires STEM and liberal arts and social sciences and fine arts taught holistically rather than forcing our children into industrial era silos. We need to borrow the best ideas from around the world--from ancient universities to modern charter schools to Khan Academy -- mix them together with strong emphasis on letting students learn by doing and then experiment until we find the models that work for our emerging economy.

We have no time to waste reinventing how we educate our children, but we also have to help those already in the workforce, who are struggling to adapt to the rapid changes in our economy.

Luckily you can already see what the future looks like. The really interesting institutions preparing people for the jobs of the networked economy aren't schools or universities or even community colleges. Instead, entrepreneurs themselves are stepping into the void. If you want to see the future of learning, go to 500 Startups, TechStars, Udemy, General Assembly, Code Academy,Hungry Academy, or the Boston Startup School. None of these existed a few years ago. None of them require you to rack up tens of thousands of dollars in debt. And all of them teach you not only skills, but more importantly how to get shit done.

21.11.12

Set a New Company Up for Success in 5 Ways

Set a New Company Up for Success in 5 Ways

Starting your own business forces you to face your limitations, test out every idea in the real world and accept that sometimes what looked great on paper can be downright difficult to execute. But if you can, you should try your hardest to land an early success. After all, doing so can help boost your credibility, encourage potential investors and give you some money to build other businesses down the road.

So the question is, what can you do to encourage a more successful outcome? Here are five ways to set up your new venture for success:

1. Set low expectations. You may believe that your new product will change the face of the industry, and it very well might. But if you start talking up those expectations even a moderate success won’t measure up. By starting with a conservative approach, a modest success will be noticed and you will be perceived as even smarter than you are.

2. Start local. By developing and testing your idea or product in a local environment, you have substantial advantages from the start. Marketing and distribution costs will be much lower. Your most powerful network — that is, people you know — will be engaged, and you can do any polishing you need to do before spending big bucks on an untried process in a larger market. It’s also easier to get publicity locally, and, with luck, the buzz will spread as your company expands.

3. Grab low-hanging fruit. Pretty much every product or service has at least one super-strong potential buying group. Focus your efforts on that group with everything you’ve got. Market, distribute and support them, and, chances are, your sales will soar. That win will encourage you to expand to more difficult buyer groups. The other advantage to this approach isn’t particularly fun to acknowledge, however. If the low-hanging fruit doesn’t drop into your hand the way you expected, maybe there are problems with your business that you haven’t foreseen. You can find that out before you do a full market push.

4. Start with a single, likely client. Suppose your product would be a great fit for a variety of retailers such as Costco, Sam’s Club, Walmart and Target. It might be tempting to go after all of them at once, hoping that one will pop. This choice scatters your energy, and, if you fail, you have nowhere to go. Instead, choose only one possibility; the one you think is most likely to say yes. Visit the stores, determining where your product would belong and how much shelf space would be needed. Research their customer base and determine which customers would be the most interested and why. Consider options such as Costco’s road shows where you don’t get permanent space but instead have a week to sell what you can — moving from one location to another. Put together a presentation that shows you did your homework. Your chances of a yes are improved by this approach, and, if the answer is no, find out why and use that feedback to hone your presentation to selection No. 2.

5. Partner with another successful firm. Suppose a complementary and not competing company has the visibility and attention you want for your company. See if you can come up with a temporary partnership that will allow you to benefit from their strengths. For example, if your company offers a revolutionary knee brace for runners, talk to a local shop that caters to that group about offering a presentation on your new product. Consider giving the shop owner 50 percent of your sales dollars. It may be a wash for you in terms of revenue, but you’ve gotten your product in front of real customers.

BY ADAM TOREN

9.11.12

13 Tips for Starting Up in a New Industry

13 Tips for Starting Up in a New Industry

Don't be afraid to explore foreign territory. We asked successful young entrepreneurs for their most poignant pieces of advice for founders starting up in an unfamiliar industry.


The Young Entrepreneur Council asked 13 successful young entrepreneurs for their best tips for starting a new business in an unfamiliar industry. Here are their best answers.

1. Don't Be Afraid to Ask Questions

If you're new to an industry, don't cower at networking events or do the "smile-and-nod" when you're speaking to someone with deep industry expertise. Instead, use every interaction as an opportunity to learn. People will be excited to answer your questions--while you may worry that your queries will come off as ignorant, most likely, the other person will interpret them as engaged interest! --Doreen Bloch, Poshly

2. Study Top Direct Response Advertisers

Find the top direct response advertisers--the companies spending money every month--in your industry and study their ad copy. Respond to the ads and document their entire sales process. The top advertisers have already figured out the best method(s) to generate leads and sales and maximize lifetime value, so start with what's working for them.
--Phil Frost, Main Street ROI

3. Find a Mentor

A mentor is pretty much your most powerful asset in any new industry. By finding a mentor willing to work with you, you can learn from their mistakes, accelerate your growth using their knowledge, insight and strategies, and get pre-qualified introductions to big players in your space.
--Travis Steffen, WorkoutBOX

4. Leverage your Fresh Perspective

Get rid of all preconceived notions and fully immerse yourself in every aspect of the industry to gain a true understanding of the market and opportunities. Take advantage of the fact that you're not biased and that you bring a fresh perspective and viewpoint, potentially providing you with a strong competitive advantage. --John Berkowitz, Yodle

5. Talk to Customers and Partners Every day

In any start-up, you don't know what you don't know. This is especially true when you're entering an unfamiliar industry. Get started through research, studying the compeition and talking to mentors. But in order to refine your business and make sure that you are providing great value, you must chat with your customers every day. Figure out their greatest pain points and deliver against them. --Aaron Schwartz, Modify Watches

6. Presume Ignorance

If you're starting up in an unfamiliar industry, do not presume that you know the answers. In fact, assume the opposite and open yourself up to learning. Talk to as many people in the industry as possible, ask lots of questions, get to know key players and connectors, and marinate in this new knowledge.
--David Ehrenberg, Early Growth Financial Services

7. Reconsider Whether It's the Right Industry

There are pros to tackling an industry you're unfamiliar with (fresh perspective, for example), but mostly, it's cons. Without an understanding of how an industry works, who matters in the space, and what competition already exists, succeeding in entrepreneurship just becomes more impossible (though, hey, don't let that stop you!). --Derek Flanzraich, Greatist

8. Attend a Trade Show...

There is usually a national or international trade show or conference in every industry, where the "who's who" all gather in one place. This is an event that you should be at. You'll have the chance to learn the lay of the land, meet hundreds of people in person and learn about what's new in your industry. It's also a great place to form new partnerships. Bring lots of business cards! --Luke Burgis, ActivPrayer

9...And Meet Your Match There!

Go to a trade show or networking event of the industry and notice who seems to have a strong presence, who knows everyone, and who is everyone talking about. Become friendly and close with that person, if they will let you. You can cut off a lot of trial and error time with the expert guidance!
--Andrew Bachman, Scambook.com

10. Hire a Trustworthy Lawyer

A few years ago I started my first business after over 10 years of working for non-profits. I found myself so lost. I was signing documents and agreeing to things left and right. Because I didn't have my own personal lawyer or legal team advising me, I agreed to some of the dumbest terms in the history of the world and it eventually came back to bite me in the ass. I'll never do that again. --Shaun King, HopeMob

11. The Devil Is in the Details

Make sure that you try and plan as much as you can, but don't let it get you so bogged down that you don't actually do something. Know that there will be something you miss, accept that, and move forward.
--Jordan Guernsey, Molding Box

12. Learn Why Others Have Failed

People naturally want to emulate success by analyzing successful business models, but I think it's more important to learn from companies that failed. There can be thousands of factors that contribute to business success, but when a business fails, it's often easy to pinpoint the the reasons...and avoid making the same mistakes yourself.
--Nick Reese, Elite Health Blends

13. Accept Help from the Experienced

Reach out to your advisors. They want to help you in your new adventure, and it is your responsibility to let them.
--Caroline Ghosn, The Levo League

8.11.12

Business Start up Common mistakes and how to avoid them

Business Start up Common mistakes and how to avoid them

Overview

Launching a small business can be risky and success is not always guaranteed. Businesses are most vulnerable to failure during the early years of trading, with 20 per cent of new businesses folding within their first year and 50 per cent within their first three years.

These figures should not scare you off, but should prepare you for some of the challenges entrepreneurs face when starting a business. With hard work and an awareness of the issues, a new business can be a great success.

This guide looks at the most common mistakes new business owners make and, more importantly, how you can avoid them. It also shows you how to improve the chances of your business idea succeeding.Poor or inadequate market research

Research and planning are vital to ensure that your business idea is viable and that your pricing is both competitive in your market place and provides an adequate return.

A common misconception is that entrepreneurs who have failed simply lacked sufficient funding or did not put the right team in place. However, many fail because they have not spent enough time researching their business idea and its viability in the market.
Lack of in-depth market research

Lack of proper market research is one of the key problems for new businesses. It's easy to get carried away with a business idea and set up a business without testing its viability.

It is also important to consider what your audience or customer needs are and to use market research to test them, and to then factor feedback into any products or services you are designing.
Keeping your business ideas to yourself

Failing to share your business ideas with people you trust means that you will miss out on objective feedback.

Brainstorm with colleagues to give you valuable perspective. Note down any good ideas you get from brainstorming and use them when developing your business.

For more information, see our guide on how toresearch and develop your business ideas .

Asking potential customers what they think of your plans or allowing them to examine a prototype can be invaluable. It can help you discover whether your product offers a solution to customers' problems or something new and unique that they would purchase. Positive feedback will give you the confidence to proceed and could help you attract investment funding. On the other hand, negative feedback will alert you to the need to rethink your plans and could help you avoid wasting time and money on a product that will not sell.

If you want to keep your ideas confidential, consider using a non-disclosure agreement, also known as a confidentiality agreement. This is a legal contract between you and another party not to disclose information you have shared for a specific purpose.
Not knowing your clients or marketplace

If you do not complete adequate research, you are in danger of selling to the wrong people or of not understanding your marketplace. To avoid this:
use information, such as free government data or your own network of contacts
carry out field research to explore customers' profiles and discover buying trends
swap ideas with people in the same sector

4.11.12

46 Ways to Start a Business With No Money

46 Ways to Start a Business With No Money

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?

Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!

The three basic strategies to starting a business without much money are:


Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.


Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)


Using some neat tricks and little known deals below.
Start With The Easy Stuff: Eliminate Expenses


Don’t rent an office! - work from home. Or better yet work from the best free office with locations everywhere: Starbucks. If you need to meet with a client and are worried about seeming small time without an office, don’t be. Just meet them at a restaurant for a lunch meeting. This is what people with the nicest offices do anyway.


Don’t hire any employees! - do it all yourself until you have some $ coming in the door.


Don’t hire lawyers, technical people, graphic designers, or assistants (see below)
Legal Stuff and Incorporating


Get a free lawyer and legal advice from the mentors at Score.org


Find a website with a similar legal document and modify it to your needs


An LLC is probably the best business structure, but don’t worry about incorporating until you’re earning money, just do a sole proprietorship, you can always incorporate later (you can get it setup with the IRS in just a few minutes by calling them at 800-829-4933)


Learn how to do your own financial statements for your business in Excel instead of hiring a CPA or bookkeeper (again you can do this after you’re making money)


Take a Quickbooks class at your local community college
Make a website for your business


Don’t pay a premium for a top end domain name, there are plenty of good ones left


Test out your ideas by writing to a blog, you’ll get feedback on what people like and don’t like


Get a free business website at www.wordpress.com or tumblr.com. It won’t be your own domain (it will be something like yourbusiness.wordpress.com) but…


When you’re ready to have your own domain, register it at domain.com and add this as a custom domain to your Wordpress or Tumblr site.


Get a professional website design for free with a wordpress theme that you can install with a few clicks (no programming knowledge needed)
Getting a Logo
Don’t hire a fancy graphic designer. At least not yet. Use LogoYes to create your own logo (or at least get ideas that you can recreate on your own for free)
Accepting Credit Cards


Don’t bother with a full merchant account to start off with, they are complicated, come with monthly feeds, and require programming expertise. Instead try a simpler (and much cheaper) solution like Google Checkout or Paypal


For a more professional look and a complete shopping cart for only $5/month use E-Junkie, its great and I use it on this site


If you have lots of physical products, try a Yahoo Store
Starting a service business where you consult, coach, teach, etc


Create several pages on your wordpress site: one for your experience, testimonials, rates, availability, etc


Pick a domain name with your #1 keyword in it! (Assuming it isn’t a very competitive keyword you’ll rank on the first page of google within a month or two for that keyword which means customers!) here’s some more info and an example
Creating Info Products


Use an ebook template like these from Eben Pagan


For print books, self publish it at www.lulu.com and use print on demand (they don’t print a single book until someone buys it which means you have zero up front cost for inventory!)


Use a $20 webcam or digital camera to create educational video products


Use camtasia ( $200 for PC) or iShowU ($20 for Mac) to record your screen and make great videos like this one. Or record powerpoints and do the voiceover to make great educational products. Update: even cheaper useScreenToaster.


Use a mac to edit your videos (iMovie is free) and you can even produce DVD’s
Before investing in a retail location…


Go to a local fair or festival and rent a booth to see if anyone buys your product. Talk to potential customers and get feedback.


Try selling it on ebay
Always be learning about business


Go to a meetup.com groups in your city related to business/entrepreneurship


Read all the best business books by getting them from the library


Get 3 of the top 10 books on building wealth for free in PDF


Make friends with other entrepreneurs and share material


Install the stumble upon toolbar and choose business/entrepreneurship as one of your interests to find all the best videos and talks out there (this is literally like going to a free semester of business school, you get to see all the best speakers and thinkers of our time, and those of the past)


Read blogs like this one in google reader
Marketing, free website traffic, and getting your first customer


Get 250 full-color business cards for free to hand out to people you meet


Post an offer on craigslist


Post videos on youtube with links to your website


Post the same video to all video sharing sites (Google Video, Yahoo Video, MySpace, Revver, etc) at once withTubeMogul (this is some of the best free marketing you can do)


Generate leads by offering an incentive on your website for people to give you their contact info (some incentives that work well: Top 10 reports like the top 10 myths about…the top 10 thing you should know before…etc, videos, audio interviews, one page cheat sheets, free ebooks)


Write a good article and send it to more popular websites (include your byline at the bottom). This is also known as doing guest posts and is the #1 thing I used to grow this blog when it first started out.


Learn how to use google adwords and spend $10 and see if it brings in at least $10 (if so keep going!)


If you can’t afford to get links from expensive directories like Yahoo ($299) use Directory Submitter to get links from hundreds of smaller directories for free


Pick a good domain name with your keywords in the domain (use hyphens if necessary). This will help you rank in Google for that keyword and get visitors to your website.


Do some basic on page SEO


Research what keywords will bring you the most traffic (and are least competitive) with keyword discovery,Wordtracker’s Free Service, and (probably the best option) WordTrackers free trial of their full service (just have to remember to cancel within 7 days to not get charged!)


See which keywords are likely to bring buyers (instead of tire kickers)


Get more incoming links to your site by creating a Squidoo page (these rank very high in the search engines for some reason!)


Send an email to everyone in your email program’s contact list with a short friendly note letting them know you are starting a business and ask if they could forward it to just one or two people who might be interested. Offer something free for the first 10 people. This has an exponential effect because it not only reaches who you know, but everyone who knows who you know (an order of magnitude bigger group of people.)

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